About Us

Every day is the AGENDA.

– Our Beginning

Founded in 2024 by artist's and designer's Cameron Lee & Adalfa Lefranc, Plain Agenda™ began as more than a clothing line — it was a blueprint for how discipline, creativity, and purpose could merge into one form.

Born from a relentless grind between studio sessions, design sketches, and streetwear inspiration, Plain Agenda™ was built for those who move with intention. The brand represents the rhythm of the everyday hustler — the ones balancing ambition, creativity, and structure without ever losing their sense of style.

– Our Mission

At Plain Agenda™, our mission is simple:
Make discipline wearable.

We design elevated everyday essentials that speak through minimalism — pieces that reflect focus, self-expression, and the quiet confidence of those creating their own path.

Every drop is an extension of a mindset — clean, intentional, built for movement.

– Our Vision

We believe luxury lives in structure.
Each collection is crafted with premium materials and deliberate cuts that embody effort and purpose.

Our goal is to become a voice for creators and modern minimalists — those who build silently, plan daily, and see clothing as an extension of mindset.

Plain isn’t basic — it’s balance.

– Our Core Values

  • INTENTION — Nothing is random. Every piece carries a message.

  • CONSISTENCY — The foundation of success and design.

  • CREATIVITY — Art exists in all forms — fashion, music, movement.

  • AUTHENTICITY — Built by real people chasing real growth.

– The Message

Plain Agenda™ is for the ones writing their own story.
For those turning plans into progress, ideas into motion, and ambition into lifestyle.

Every garment is a page — and every page is part of your agenda.

Closing Tagline:

PLAIN AGENDA™
Designed for those who move with intention.
Discipline over desire. Every day is the AGENDA.